About

I am Thillai Nathan from India, working in SEO for B2B enterprises and the SaaS industry.

Apart from SEO, I am interested in boxing and fitness. Sometimes I go for workouts, and recently I have been running regularly as well.

When I started my career in digital marketing, I actually began as a web developer. I studied Full Stack Development and started searching for jobs. My first opportunity came at BSEtec, where I started my career as a Technical SEO Executive.

Alongside the digital marketing team, I worked on technical website issues, handling PHP websites and WordPress projects. At the same time, I worked closely with the SEO team on content creation and optimization for different brands. After spending around 1.5 years with the team, I moved to Chennai and joined Star Systems, a cloud-based B2B enterprise company with multiple products.

Learning digital marketing has always been important to me. One of the ways I learn is through reading books.

Favorite Books

• This Is Marketing — Seth Godin
• Zero to One
• The Almanack of Naval Ravikant
• The Lean Startup
• Influence
• Stoic Philosophy

Apart from work, I spend time reading, running, and boxing.

I am still learning a lot of things, including building SEO automation tools, product marketing, and Google Ads for eCommerce businesses. I believe learning never stops, especially in digital marketing.

People Who Influenced My Learning

• Seth Godin
• Koray Tuğberk GÜBÜR
• Nathan Gotch
• Bill Slawski
• Neil Patel
• Brian Dean
• Rand Fishkin
• Edward Sturm
• Aleyda Solis
• Kasra Dash
• Kevin Indig

Resources I Follow

• Google Search Central Community
• Search Engine Journal
• Search Engine Land
• Semrush Blog
• Ahrefs Blog

SEO is constantly changing, and staying updated is one of the most important parts of the job.