B2B Enterprises Blockchain Based Company Ranking Over 1.5k Keywords

How I Helped a Blockchain Development Company Grow From 400 to 7,000 Monthly Visitors

When I first started working on the blockchain development company’s website, I quickly realized there were several challenges. The website was targeting global keywords like “Blockchain Development Company”, but the content was shallow, entity coverage was missing, and the technical setup wasn’t optimized for Google. Additionally, the client was specifically focused on the US and Belgium markets, but the website wasn’t structured to perform well in these regions.

Here’s a detailed breakdown of how I approached the project and transformed the website’s performance.

Understanding the Website and Its Competitors

The first step was to analyze the existing website and competitor landscape. I began by checking the Google bot crawl logs to understand how frequently the site was being crawled and which pages were getting indexed. I also reviewed technical aspects like site speed, JavaScript rendering, and internal linking.

Alongside this, I conducted competitor research to identify what other blockchain development companies were doing in terms of content and SEO. The findings were clear: most competitors had well-structured content with entity-specific pages targeting blockchain, Web3, and related services. In contrast, the client’s website had a single page titled “Blockchain Development Company & Web3 Services” that tried to cover multiple topics at once. This made it difficult for Google to understand the focus of the page.

This initial analysis helped me understand that the website’s content strategy and technical setup needed a complete overhaul to perform well in search results.

Creating a Topical Map

Once I understood the gaps, I created a topical map for the website. This map helped identify:

• Missing keywords that the client could realistically rank for
• Entities and subtopics like blockchain, Web3, smart contracts, and blockchain solutions
• Regional opportunities for the US and Belgium markets

For example, instead of having one broad page for blockchain and Web3, I planned separate entity-focused pages. Each page would target a specific keyword and provide detailed content that answered user queries. This structure not only made the website more organized but also helped Google better understand the relevance of each page.

Creating this topical map also involved competitor analysis to see which content was performing well in terms of backlinks, engagement, and search rankings. By understanding their strengths and weaknesses, I was able to plan a content strategy that would outperform competitors over time.

Publishing Blogs for Entity-Specific Keywords

After the topical map, I moved to content creation and blogging. I started publishing blogs focused on specific entities rather than broad topics. Each blog aimed to:

• Answer common questions about blockchain and Web3
• Provide actionable insights for users
• Build authority for the website in the blockchain niche

For instance, instead of writing a generic blockchain article, I created blogs about blockchain development trends in the US, Web3 integration for businesses, and smart contract implementation. Internal linking between these blogs and the main service pages helped Google understand the content hierarchy and strengthened overall SEO.

The results were impressive. Monthly visitors grew from around 400 to over 7,000, and even during the September 2024 Google Core Update, which caused fluctuations for many sites, the website climbed from ranking 30–45 for key keywords to first-page positions.

Technical SEO and Web Speed Optimization

Technical SEO was a crucial part of this project. The website was heavily reliant on JavaScript, which impacted Google’s ability to render and index content efficiently. I focused on:

• Converting key sections to HTML to ensure proper rendering
• Optimizing page speed through minification of CSS and JS, image compression, and lazy loading
• Implementing structured data for better indexing and rich snippets

These improvements made the website faster, more crawlable, and more user-friendly, which directly contributed to higher rankings and better organic performance.

Regional Targeting for US and Belgium

Since the client’s main focus was on the US and Belgium, I implemented region-specific strategies. This included:

• Targeting region-specific keywords
• Studying search trends in each country using Ahrefs, Ubersuggest, and Screaming Frog
• Monitoring user behavior and engagement with Microsoft Clarity

By combining these insights with content and technical optimizations, the website started ranking higher in the intended regions, attracting the right audience and increasing qualified leads.

Final Results

The combined efforts of content strategy, technical SEO, and regional targeting led to significant results:

• Monthly traffic increased from 400 to 7,000+
• Multiple keywords reached Google’s first page
• Technical issues affecting JavaScript rendering and page speed were resolved
• The website established authority in the blockchain niche for the US and Belgium markets

This project shows how a holistic SEO approach, combining content, technical optimizations, and regional targeting, can transform a website’s visibility and performance in competitive niches like blockchain.